Doltcini o’shea in the press

In the ever-evolving world of sports, visibility and media presence play pivotal roles

in the success and growth of athletes and their sponsors. Doltcini O’Shea, one of the

UK’s top amateur female cycling teams has recently made headlines by appearing in

over 180 media publications. The most notable of these are renowned outlets

including the BBC, the Independent newspaper and more than 150 regional and

local press as well as websites and sporting publications. This remarkable media

coverage is not only a testament to Doltcini O’Shea’s talent and dedication but also a

significant boon for the sponsors who support them.

The story:

Connie Hayes, age 23 is one of the Doltcini O’Shea riders who also happens to be

neurodivergent. She is an incredible rider who was selected to participate in the Ford

RideLondon Classique, one of the most important dates in the UCI Women’s World

Tour calendar in the UK. With its challenging course winding through picturesque

landscapes and historic towns, the Classique tests the skill and endurance of the

world’s top female cyclists. By sharing her story, Connie has garnered a huge

amount of interest in women’s cycling and is helping to break down barriers.

Read the full story:

BBC: https://www.bbc.co.uk/news/articles/c6pp6d4p7n4o

The Independent: https://www.independent.co.uk/news/uk/ridelondon-london-

saffron-walden-leytonstone-essex-b2551676.html

Bringing Publicity to Women’s Cycling

Women’s sports have historically received less media coverage compared to their

male counterparts. However, athletes like those in Doltcini O’Shea are changing the

narrative. Their presence in top-tier media outlets highlights the growing interest and

investment in women’s cycling. This shift has several positive effects:

1. Inspiring Future Generations: Visibility of female athletes in media serves

as inspiration for young girls and women who aspire to careers in sports.

Seeing athletes like Doltcini O’Shea succeed on a global stage empowers

them to pursue their own athletic dreams.

2. Promoting Gender Equality: Increased media coverage of women’s sports

helps to level the playing field, promoting gender equality. It challenges

stereotypes and shows that women’s sports are just as exciting and

competitive as men’s.

3. Attracting Investment: As women’s sports gain more visibility, they become

more attractive to investors and sponsors. This influx of funding can improve

training facilities, support systems, and overall infrastructure, further elevating

the level of competition.